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Job description

The Product and Content Marketing Associate is an exciting role that will help shape the external perception and communication of ProcessMAP’s innovation-driven EHS Software platform in the target market ecosystem. The successful candidate is someone who is comfortable with very little direction and who can determine what resources and inputs they need to craft compelling and engaging content. Storytelling in a B2B environment is a critical requirement for this role. The candidate must be a self-starter and self-organizer to learn our industry, our software platform, our target customers and develop a content strategy around it all. If we could describe the perfect candidate for this role, words like creative, adaptable, analytical, proactive, and resourceful come to mind.

What You’ll Be Doing:

  • Developing our content marketing playbook from scratch
  • Working with our global teams to determine the most high-impact content narrative for each target persona
  • Writing content pieces and facilitating the creation of content by collaborating with team members
  • Writing press-releases and media articles
  • Developing and managing copy for email and social campaigns
  • Maintaining our website and overall online presence
  • Keeping up to date with the latest trends in digital marketing

Basic Qualifications:

  • 2-4 years of content writing, communications, or other relevant work experience
  • Strong business acumen – Need to understand the business value hidden inside technical jargon
  • Superb written and verbal communication (your emails have been called Shakespearean)
  • Analytical (you know what an A/B test is)
  • High attention to detail and pride of work quality
  • An eye for aesthetics – we need to make sure we are creating compelling and modern content
  • Digital marketing experiences a strong bonus
  • SEO experience also a bonus
  • The candidate should be able to showcase examples of previously created content